The Virtual Playbook has been designed to help you reach maximum growth potential. We are your co-pilots, and we want you to be successful. In other words, we want to see more money in your pockets! There’s a proven methodology to this process, not only when it comes to how The Virtual Playbook is used, but also how you take that information and apply it in the field. We’ve outlined some key points below. We recommend you start at the beginning, make your way down the field, stopping at each of the yard lines to complete the four zones located within that particular yard line.
Example: 5 Yard Line:
1) Kick-off (Video overview of a specific topic)
2) Red-Zone (Written content)
3) End Zone (Exam portion) This is where you earn you points and your progress in the other zones).
4) Extra Point (Additional videos, downloadable templates and resources)
Standings: (Scoring System)
100% Perfect Score: Super Bowl Champion!
90% - 99%: Conference Champion
75% - 89%: Division Leader
74% - 0: Need more practice
You can expect a call from us within the next few days to create your company profile and set-up our first virtual coaching call. We will have one 45 minute coaching call every month for the next year. Our calls will consist of one on one custom-designed work, which could include having The Corporate Caterer come out to your operation to help you on-site.
The Virtual Playbook is a self-guided platform, however, we are here to help every step of the way. If your using this platform to train your employees in a specific area, have them begin with the yard line that is dedicated to that topic. Start at the Kick-off and follow through to the Extra Point. It is imperitive for them to take the test in the End Zone. This gives you (employer/manager) the ability to gauge their knowledge. If you are using this platform for yourself in its entirety, the most effective way to navigate your investment is to stick with the order. Begin with the 5 Yard Line and make your way down the field, go through every zone and you’ll be well on your way to a more efficient and profitable operation.
Pre-Game: State of the Industry
Reflecting on the Present and the Future
The catering industry has proven that new-age approaches hold much of the responsibility for the massive growth we've seen in recent years. Corporate catering makes up 33 percent of that massive growth, averaging over 22 billion dollars a year. With the creation of new forms of marketing and the expansion of social media, industry revenue has spiked. Platforms like Facebook, Twitter, Instagram, and YouTube have changed the game completely, and if you can't keep up, you will most certainly drown in this business. Your social media pages should be present and active, creating brand awareness and loyalty...and whatever you do, never ignore your followers! If they reach out to you by way of asking a question, commenting or liking a picture, etc. engage them. If you don't, you will surely lose followers, many of whom are clients.
In many cases, Millennials are at the helm, and in addition to already knowing all this social media stuff, they are also hard at work introducing new menu items, ensuring that pricing policies are appropriate, providing a more extensive range of services to satisfy the increasing requirements of today's client, accessing niche markets, coming up with edgy new concepts, and reaching those diverse markets that have been off the map for far too many years.
The corporate drop-off catering industry is a labor-intensive market where timing and logistical planning can (and will) be the difference between a client choosing you or deciding to go with another caterer. Since we are preparing food off-site and delivering to a location off premises, timing is everything. In fact late deliveries will most likely be a deal-breaker.
In a recent survey of 1000 corporate clients, when asked what they think the most important thing is in a caterer, given the options; a) taste of food
c) on-time delivery
...Overwhelmingly c) on-time delivery was THE most important with
d) presentation coming in 2nd, followed by a) taste of food and b) price.
This information gives us a good idea of where to steer the ship, so there’s absolutely no reason to fall short in this area; be on time and thrive or be late and struggle to survive.
5 Yard Line (Home) - Are You Making Money?
10 Yard Line (Home) - Systemizing Your Operation
15 Yard Line (Home) - Operations Manual
25 Yard Line (Home) - Food Allergies and Dietary Restrictions
30 Yard Line (Home) - Breakfast Catering
35 Yard Line (Home) - Lunch Catering
40 Yard Line (Home) - Hors d'oeurvres and Dinner Catering
45 Yard Line (Home) - HR/Administrative
50 Yard Line (Midfield) - Employee Relations
45 Yard Line (Away) - Delivery Representative
40 Yard Line (Away) - Customer Relations
35 Yard Line (Away) - Vendor Relations
30 Yard Line (Away) - 3rd Party Portals
25 Yard Line (Away) - Marketing and Branding
15 Yard Line (Away) - Prospecting and Lead Generation
10 Yard Line (Away) - Tasting
5 Yard Line (Away) - Tradeshows and Conferences